Link building is one of the first tasks thrust upon marketers new to the web. Among the most time-consuming and frequently frustrating of all Internet marketing obligations, link building is, nonetheless, critical to the success of businesses of all sizes. The goals of link building are centered on improving the visibility, reach & accessibility of web content. Since links are the web's primary system for directing traffic; the marketer's focus must be to improve their ability to drive that traffic – links create credibility, visibility & direction for the www's audience.
This page is intended to serve as a comprehensive guide to link building. The first three sections cover the basic structure and function of links, including why they are important and how they are used by the search engines to establish search rankings. Sections four through six discuss research strategies aimed at helping you determine the most valuable targets for link building in your particular niche or industry. The remaining sections (7-24) provide specific link building strategies you can leverage for your sites(s).
Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to make your site popular. There are few types of linking one of which is reciprocal links.
Reciprocal links or link exchanges is the process where two webmasters agree to show the other's link on their website. After link building when the number of sites which link to a particular site is known as link popularity which helps in the search engine ranking of a website.